Project Discipline
Digital
Web design
Collab
Designers: Paul Soultis
Copywriters: Lyndon Barnett, Chloe Baird
Vodafone
During my time contracting at Vodafone my team created all the digital assets used across the Vodafone website. Our focus was on ensuring the visual strength of the Vodafone brand, showcasing all the competitive offers for customers, and optimising the user interface to increase conversion.
I worked on the wireframes and images to migrate Vodafone’s Blog from the legacy platform to their in-house Content Management System (below). In the early days of the migration, we already saw SEO traffic increase by +19% and page views increase by +30%. We transformed the blog into a digital asset that drives engagement, thought-leadership and sales.
Since launching the optimised Prepaid page, we saw online conversion lift by +33%.
