Project Discipline
Digital Out Of Home
Campaign Roll-out
Collab
M&C Saatchi
Bohemia
News in Colour
Reflecting the brand’s position of presenting the ‘News in Colour,’ the thought provoking and colourful creative is ingenious in its contextual relevancy. The outdoor campaign sees pop culture and news colourfully collide across iconic large format digitals in a series of contrasting stories that echo the current news cycle.
A reactive digital campaign that moved at the speed of news. In a 24 hour window from idea conception to live outdoor media.
