Project Discipline
Campaign generation and rollout
Digital Out of Home and Social
Content creation
Print assets
Point of Sale and store collateral
Collab
M&C Saatchi
Creative Director: Sharon Edmondston
Copywriter: Kat Mercer, Tom Bradbeer
Art Director: Stephanie Vachon, Laura Brown
Illustrators: Ellen Porteus, Jean-Pierre Le Roux
Designers & Animators: James Jamias, Roderick Robles, Veronita Va
BWS 100 Days of Summer (2018-2019)
The 100 Days of Summer campaign, designed to make this summer the most convenient yet, began by starting summer a whole month early – 1 November – with deals, prizes and an influencer teaser campaign.
We worked with BWS to give the campaign a fresh twist in store, with cheeky visuals that deliver an instant summer hit via humorous illustrations and copy. M&C Saatchi helped BWS create one of the most exciting Liquor Apps to hit Australia, featuring brand-new gamification technology for the BWS on tAPP mobile app. Further developed by the internal BWS team and Sydney based communications Agency, The Zoo Republic, the BWS Cooler allows customers to ‘crack open’ a deal daily, which includes $30m in BWS prizes and money-can’t-buy experiences.
Project Discipline
Campaign generation and rollout
Digital Out of Home and Social
Content creation
Print assets
Point of Sale and store collateral
Collab
M&C Saatchi
Creative Director: Sharon Edmondston
Copywriters: Chris Brailey, Curt MacDonald, Rubini Gun
Designers & Animators: James Jamias, James Tranter
BWS World’s Biggest Beer Run (2019)
We surveyed the nation to find out what they wanted via targeted Instagram polls. Then went on the World’s Biggest Beer Run to bring back their requests and turned the epic journey into a content series on Pedestrian TV. Playing into the publisher’s self-aware sense of humour, we overly branded the series, putting ads within our own ads and even made fun of the fact that we couldn’t afford a big-name celeb to co-host it.
