Project Discipline
Campaign roll-out
Animation and motion graphics
Collab
M&C Saatchi
Creative Director: Sharon Edmondston
Designers: Iva Madderom, James Jamias, Roderick Robles
Finished Artists: Ian Hartigan, Holly Jones
Retoucher: Richard Hughes
Jack Daniel’s Charcoal Filter (2018)
Jack Daniel’s are unapologetically authentic. They are proud of their process, they filter every drop of their Tennessee Whiskey through 10ft of charcoal. We told this story through clever use of animation in various channels to showcase what makes Jack Daniel’s so unique.
