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House of Fraser

 
 

Project Discipline

Brand refresh
Publication
 

Collab

Axon Publish
Creative Director: Lisa Clarke
Art Director: Holly Marshall
Shoot Producer: Sam Clarke

House of Fraser (2017)

The launch of a monthly publication "The Journal" covers the best of fashion, beauty and lifestyle for House of Fraser shoppers. We gave HoF a fresh new look and feel, making it contemporary, relevant and accessible.